marketing

I develop field marketing and experiential campaigns— I even co-founded an activation agency along the way. I've created unforgettable experiences across CPG, cannabis, tech, entertainment, and retail. No matter the industry, brands are competing for attention, and I know a thing or two about sparking doubletakes.

Sharing brand stories through activations AND EVENTS since '09

BOSTON PRIDE

Annual Festival

Led operations for largest Pride festival

Developed project management plans and multi-zone event footprints

Managed production partners, local agencies, and volunteers

Directed onsite logistics for outdoor programming

Million Attendees

1

220

Vendors and National Sponsors Onboarded

CANN

Premier Field Marketing Program Launch

Led Go To Market Strategy

Staffed Monthly Event Calendar

Amplified Brand Presence at Dispensaries

10,000

Samples Distributed

8,500

Consumer Engagements

Top Performing Market Nationwide

#1

Life is good kids foundation

Experiential Activation

Conceptualized Activation

Developed Brand Messaging

Sponsorship Management

Consumer Interactions

1,283

6,000

Impressions

Noosa Yoghurt

Sampling Campaign

Established Event Calendar

Supervised Ambassador Roster

Sponsorships and Sales

Activations

250 200,000

Samples Distributed

Point Increase in Household Penetration

4

DUNKIN’

Surprise and Delight Campaign

Delivered Brand Training

Sourced Ambassadors and Mascots

Campaign Management

Markets: Massachusetts, Rhode Island, and New Hampshire

3

Branded Assets Distributed