marketing
I develop field marketing and experiential campaigns— I even co-founded an activation agency along the way. I've created unforgettable experiences across CPG, cannabis, tech, entertainment, and retail. No matter the industry, brands are competing for attention, and I know a thing or two about sparking doubletakes.
Sharing brand stories through activations AND EVENTS since '09
BOSTON PRIDE
Annual Festival
Led operations for Boston’s largest Pride festival
Developed project management plans and multi-zone event footprints
Managed production partners, local agencies, and volunteers
Directed onsite logistics for outdoor programming
1
Million Attendees
Vendors and National Sponsors Onboarded
220
CANN
Premier Field Marketing Program Launch
Led Go To Market Strategy
Staffed Monthly Event Calendar
Amplified Brand Presence at Dispensaries
10,000
Samples Distributed
8,500
Consumer Engagements
#1
Top Performing Market Nationwide
Life is good kids foundation
Experiential Activation
Conceptualized Activation
Developed Brand Messaging
Sponsorship Management
Consumer Interactions
1,283
Impressions
6,000
Noosa Yoghurt
Sampling Campaign
Established Event Calendar
Supervised Ambassador Roster
Sponsorships and Sales
250
Activations
200,000
Point Increase in Household Penetration
Samples Distributed
4
DUNKIN’
Surprise and Delight Campaign
Sourced Ambassadors and Mascots
Delivered Brand Training
Campaign Management
Markets: Massachusetts and New Hampshire
2
8,800
Branded Assets Distributed
