Real beauty, says who?
Dove
We always see beauty defined but we rarely know who’s defining it— until now. We’re surprising women with a one of a kind opportunity with Dove’s new product, Redefine Body Wash. Since we all define our own beauty, why not define messaging, billboards, and even packaging?
We should see countless definitions of beauty displayed so we’re collecting responses from our social media channels and featuring them on interactive billboards. Turns out, beauty isn’t one message fits all.
Personalized Messaging
To showcase one million ways to redefine beauty, we're surprising women with custom packaging featuring their submitted definitions for beauty. We’re creating one million custom designs for one product because redefining beauty together is the real beauty.
Surprise and Delight Packaging
This isn’t real. But maybe one day it will be.
