Michaels
Turn up the A.C.
A.C. now stands for arts and crafts— at least we're trying to make it that way. Our team wrote a letter to Merriam-Webster, requesting they add "arts and crafts" as a definition for the abbreviation "a.c." We’re also launching social media ads targeting the hottest districts to get the word out, well more like get the word in.
A.c. on blast Stunt
For our last stop of the campaign, we’re putting a.c. on blast with branded vans. We’re setting up arts and crafts stations where we’ll be turning up the a.c. with supplies from Michaels.
This isn’t real. But maybe one day it will be.
